Google and Search Engine Optimisation
The art of having your business come up on the front page of Google or some other search engine has spawned a huge number of companies all making handsome profit by completing a few basic tasks.
- Have a robots text file
- Ensure the site is submitted
- Have as many links as possible to and from other websites
- Ensure the page title, description and content are relevant to each other
- Have as many pages as possible
The time consuming part of these items is number 4 and it is easy to get it wrong. The software we use ensures all the correct actions are taken automatically each time a page is created with 100% relevancy. This task is SEO - Search Engine Optimisation.
It is the person who knows that search engines only care about relevancy and how to achieve it that has their site on the first page of search results.
Although a substantial amount of money is saved there is still the need to invest a small amount of money a month in SEO - but that is only to achieve a better score in item number 3.